Social Boston Sports
Positioning in the local media landscape
Social Boston Sports approached Immerse Agency for assistance in positioning the organization in the local media landscape. The goal of the campaign was to devise and execute a major PR initiative which would garner significant media exposure throughout the market.
Immerse Agency worked with Social Boston Sports to build a press kit, complete with Bio’s, Backgrounders, Fact Sheets, Photo’s and other key materials.
We concepted a flash Bubble-Soccer game to take place during the lunch hour at key locations across the city including Boston Common and Copley Square. It was executed with perfection and exceeded the goal. Coverage was achieved across Boston’s highest read/viewed media entities.
As a result, Social Boston Sports had one of the highest visited days/weeks in the history of their websites, www.socialbostonsports.com . After this campaign ignited the market, a calendar of sustainable PR initiatives continued….