Crayola IDEAworks®: The Creativity Exhibition
World Premiere Museum Exhibition for One of the World’s Most Trusted Brands
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Our clients make headline news across the national, regional, and local landscape!
Immerse Agency’s public relations team generates results for its clients at the national, regional, or local levels through the critical use of our contacts with editors at leading media outlets coast-to-coast. We use these connections and in-depth know-how for both strategy and execution to see through maximum exposure for our clients!
High-impact public relations is where Immerse Agency shines:
- We have relationships with virtually EVERY MAJOR MEDIA OUTLET throughout the country
- We’ve generated $4 TRILLION in earned media for a single client
- We’ve obtained over 500 MILLION views on YouTube
- We’ve achieved over 1 BILLION views on Social for our clients
- We’ve acquired live shots and interviews in OVER 75 MEDIA MARKETS across the US
How do we achieve public relations success for our clients?
Immerse Agency conceives compelling stories and funnels them to specific key audiences. We know the importance of fostering and maintaining relationships with media outlets around the country, giving us the edge in landing coverage for our clients.
Your brand’s key messaging, business objectives, and target audiences are the focal point in building a customized strategy that is right for your campaign goals. We utilize both traditional and digital media strategies that generate exposure and resonate with audiences.
At Immerse Agency, we believe in advancement for our clients, clear communication channels, and respect in our partnerships.
Are you looking for your next PR campaign? Let Immerse Agency conceive a strategy that will produce results and engage your audience through digital and traditional media landscapes.
National Public Relations Outreach
Immerse Agency’s work ethic is unmatched in securing media coverage for its clients. This hard work ultimately generates awareness, builds brand recognition, and engages new audiences. Our client portfolio has put us to work with every major media outlet in the country. Below are just a few of the many national print, digital, and television media segments secured for various client initiatives.
Local Public Relations
While national headlines get the glory and attention to a broader viewership, it might not hit the targeted audience specific to a client’s needs. Immerse Agency’s staff targets localized media outlets that will engage and convert specific audiences to our client’s individual needs and initiatives.
From local television and print news stories in addition to regional-specific websites and social media micro-influencers, Immerse Agency has a portfolio of media coverage that is unrivaled on the local media landscape. Below are just a few of the local print, digital, and television partners we’ve worked with for various client initiatives:
Press Initiatives
Nothing makes headline news quite like breaking a world record!
Here at Immerse Agency, breaking world records is one of our favorite press initiatives to execute, and in the past few years, we have broken four world records for our clients. These initiatives have garnered national, regional, and local brand recognition through extensive press coverage. Check out our records below…
World's Largest Drawing
When opening the world premiere of Crayola IDEAworksⓇ, a traveling exhibition created in partnership with CrayolaⓇ, our team was looking to encapsulate creativity in a big way. What better way than creating the World’s Largest Drawing! This drawing took 63 hours over five days to complete and measured in at over 6,500 sq ft.
The World’s Largest Drawing was a PR initiative designed to build awareness and buzz for the grand opening of Crayola IDEAworks at The Franklin Institute in Philadelphia. The initiative secured national media exposure valued at over $730,000, including an article in CNN, and supplemented the holistic marketing and advertising plan for a sold-out opening weekend.
World's Biggest Bounce House
Immerse Agency has been executing the public relations campaign for The Big Bounce America since its inception in 2017. The main attraction for this tour is the World’s Largest Bounce House! This humongous bounce house stands 32-feet tall, inflates to over 16,000 square feet, and contains ball pits, huge slides, candy canes, giant beach balls, and even a DJ booth!
Over the years, we have secured earned media valued at over $11 million, including mentions on MSNBC’s Rachel Maddow show, USA Today, ABC News, Time Out Magazine, and several viral videos from various influencers, garnering over 250 million views. The response in awareness for this event has led to year-over-year increases in ticket sales, resulting in sustained success for the client.
Since the inaugural tour, The World’s Biggest Bounce House has made over 200 tour stops across the continent.
World's Largest Coloring Page
When Crayola IDEAworksⓇ moved to its second venue in a nationwide tour, an initiative was devised to continue the momentum built from the World’s Largest Drawing record. Hundreds of Charlotte youth were invited to color in over 1,000 sq. ft of a custom-designed coloring page to create the World’s Largest Coloring Page!
This project garnered coverage from every major media outlet in the region, including The Charlotte Observer, ABC, NBC, CBS, FOX, Spectrum News, the CW Network, and more, driving earned media exposure valued at over $250,000. The project subsequently generated buzz for Crayola IDEAworks and raised ticket sales for the attraction’s final weeks.
World's Biggest Baking Soda Volcano
Immerse Agency helped the Oregon Museum of Science and Industry break the world record by erecting a colossal volcano outside the museum to celebrate Pompeii: The Exhibition. The volcano stood 34-feet tall, smashing the previous record of 28-feet, and still holds the title of the World’s Biggest Baking Soda Volcano!
This PR initiative resulted in widespread press across the state, positive word of mouth, increased awareness–and overall higher sales. By popular demand, Pompeii: The Exhibition extended its stay at the Oregon Museum of Science.
Our Latest Work
World’s Largest Coloring Page
Marketing Promotion to Raise Brand Awareness in Local Markets
Pop in the City
Earning Coverage, Fueled by Influencer Partnerships, in North America’s Top Media Market