Social Boston Sports approached Immerse Agency for assistance in positioning the organization in the local media landscape. The campaign’s goal was to devise and execute a significant PR initiative that would garner notable media exposure throughout the market.
Immerse Agency worked with Social Boston Sports to build a press kit, complete with bios, backgrounders, fact sheets, photos, and other key materials.
We conceptualized a flash Bubble-Soccer game to take place during the lunch hour at critical locations across the city, including Boston Common and Copley Square. It was executed with perfection and exceeded the goal.
These feats resulted in coverage across Boston’s highest read/viewed media entities, including TV, digital, social, print, and radio. As a result, Social Boston Sports had one of the highest visited days/weeks in the history of their websites, www.socialbostonsports.com. After this campaign ignited the market, a calendar of sustainable PR initiatives continued.