The Sam’s Club membership department sought to grow its annual membership subscriptions throughout the U.S. Immerse Agency was brought in to establish strategic alliances and promotional partners with various national organizations and daily deal platforms.
Immerse Agency identified the key audiences that would be most receptive to membership offers based on geographic, demographic, and psychographic makeup and identified key strategies to reach them. A plan was created to maximize promotional exposure and other critical tactics to drive membership through strategic promotional partnerships to support Sam’s Club locations.
Immerse Agency researched and compiled a list of hundreds of organizations and daily deal sites of potential partners. Immerse Agency secured partnerships through a methodical email and phone call campaign. The team also acted as primary contact for each partner facilitating creative approvals, reporting, and more.
Sam’s Club aligned with major associations across the country and enhanced exposure across daily deals platforms resulting in new membership growth.