The Buffalo Museum of Science scheduled the launch of one of the most prominent museum exhibitions traveling the United States, Mummies of the World, the most extensive display of real mummies and related artifacts ever assembled. They needed a fresh approach after a recently closed blockbuster exhibition drastically underperformed sales.
Immerse Agency fostered partnerships with some of the largest brands in the region. These partnerships included the sale of tickets in the local supermarket, Topps Markets, along with offering discounts in the area of 7-11 locations. Additionally, we developed a strategic partnership with the local convention and visitors bureau, a regional consortium of hotels, and a local chain of restaurants.
We determined that the pathway to success was volume. People needed to start to see the Buffalo Museum of Science marketing materials everywhere they looked- where they lived, worked, ate, shopped, and socialized. And as such, Immerse Agency fostered partnerships with some of the largest brands in the region: we sold tickets in Topps Markets, the local supermarket, we offered discounts at over 100 Seven-Eleven markets, we developed a strategic partnership with the local convention and visitors bureau, a local consortium of hotels and a local chain of restaurants. We papered the streets with collateral materials; the college campuses with limited time offers; the local bars, coffee shops, and restaurants with posters and coupons.
The campaign resulted in more than 90,000 people through the door, which far exceeded its expectations and the results of previous exhibits through the door.