Connie George

Immerse Agency was extremely helpful to Carnegie Science Center as we launched the Mummies of the World: The Exhibition marketing campaign and adjusted it throughout the run. We came to consider Scott and Jordan as an extension of our Marketing team and trusted advisors on all aspects of the marketing strategy, from preopening public and community relations; to media buys and promotions; from maintaining a buzz about the exhibition in the middle of the run, to offering strategies on ending the run with strong attendance. Because we heavily relied on digital, the campaign was consistently adjusted based on performance and our team benefited from the expertise of Immerse for benchmarking and execution. In addition, the Immerse team was thoughtful about the nuances of our particular market and business model when making suggestions to enhance our strategies.