In today’s world, there are so many ways to promote your organization’s mission, brand, fundraising initiatives, and events. With the steady increase of internet use, digital marketing should be an important channel of any non-profit organization’s marketing and communications strategy.
1. Register on Google for Nonprofits
Google offers several free amenities for non-profits that register with their Google for Nonprofits program. It’s easy to sign up; just have your EIN # handy.
2. Activate Google Ad Grants
Once your organization is registered in Google for Nonprofits, you can take advantage of Google Ad Grants for non-profit advertising. The Ad Grants provides monthly in-kind advertising on Google Search, up to $10,000 USD per month. This translates to no-cost clicks and traffic to your website! Tip: contact us to set these campaigns up – Immerse Agency is a confirmed Google Partner!
3. Create On-Facebook Donation Ads
Facebook offers a tool for non-profits to run on-Facebook donation ads. By having patrons donate directly on Facebook, it allows for a more seamless user experience and process to give a gift to your organization.
4. Set up thoughtful retargeting
Retargeting advertising to keep your audience engaged is just as important to your digital advertising campaign as ads that call for a donation, registration or other action. Facebook has a Likes ad that can be turned on for as low as $2/day to retarget your website visitors, ad and organic post interactions, and other audience lists to Like and follow your page. A recent Facebook Likes campaign we set up for a non-profit client has so far this year resulted in an average cost of $.08 per Like!
5. Develop video content
Video content is king in today’s digital world! Video can be used across many organic and paid media and should be a part of your creative asset portfolio. Not only is it an excellent medium for communicating your message, but video is heavily incentivized on advertising platforms like Google and Facebook; with video views often coming in below $.05 a view, it’s a no-brainer to incorporate video into your marketing fold.
6. Maintain your website
Optimizing your website should be a weekly initiative in terms of ensuring the responsiveness, speed, and accessibility for patrons coming to your site. Further, a search engine optimization (SEO) strategy should be set up to ensure that your website will be listed as high up as possible in the search results of the folks you’re looking to reach.
7. Employ email marketing
When appealing for donations, email marketing can be very effective. Keep a strong list of engaged patrons to your organization and be strategic on the content and frequency of emailing them. Once they are on your list, each email is important to maintain and keep your donors in your fold.
8. Analyze the data to find your core audience
While these best practices will bring about a ton of data on your audience, don’t forget to analyze it! Determining your core audience will help you create smarter, faster, and more efficient digital marketing campaigns in the future.
These are our top digital marketing tips for non-profits! With years of experience helping non-profit clients shine, Immerse Agency is here for all your digital and other marketing needs. Contact us today to discuss your company and marketing goals!