Catherine Hinds Institute
Generating Brand Awareness
A leading Esthetician School, The Catherine Hinds Institute of Esthetics, sought a new brand identity and a new, young wave of applicants.
Our first step, as always, was to study their existing data: we assessed their trading area through a zip code analyses of their previous applicants to build out a primary and secondary geographic focus. We overlapped this with income, race, age, language and other information we were able to cull from their existing enrollment data to determine the optimal towns/regions and demographics/psychographics to focus their campaign on.
Immerse Agency crafted TV spots, Radio Spots and ultimately a new creative look and feel driven through testimonials of real graduates, current students, and faculty. The result was inspiring……
We rolled out an efficient and effective marketing plan, utilizing broadcast television and radio, with focused layers of zoned cable and geographically targeted digital advertising. A paid Facebook campaign served to be one of the most fruitful tactics as we were able to add another layer on-top of this highly focused outreach, peoples interests.
The results were instantaneous as applications shot up 157% in the first month the campaign ran. You can’t argue with success….