VICTORIA THE T. REX
Establishing the Branding for A World-Premiere Museum Exhibition
Overview
Immerse Agency developed and managed the entire creative package for the world premiere exhibition, Victoria the T. rex, at the Arizona Science Center. The exhibition features the world’s largest touring Tyrannosaurus Rex fossil.
Overview
Immerse Agency developed and managed the entire creative package for the world premiere exhibition, Victoria the T. rex, at the Arizona Science Center. The exhibition features the world’s largest touring Tyrannosaurus Rex fossil.
Services
The primary goal in designing the branding and key imagery was to showcase the awe and amazement that would entice audiences to truly feel the presence of standing within biting distance of a T. rex. Following a few workshop sessions to gather the crucial information, Immerse Agency’s team began a wide range of concepts and drafts using a variety of elements involving the ferocity of Victoria. A series of custom concepts for the logo, key art, font, and taglines were built and circulated for live input from the client until the creative team landed on an idea that the entire group loved. Once approved, a full marketing toolkit was assembled that included; a style guide, animated digital ads, billboards, posters, various ad size layouts, a robust website, and multiple video assets. Additionally, video production ranged from short-form social media clips to TV spots to long-form promotional videos, which encompassed a variety of engaging concepts to continue to keep our creative fresh throughout the exhibition run that both the museum and advertising placements employed.
Services
The primary goal in designing the branding and key imagery was to showcase the awe and amazement that would entice audiences to truly feel the presence of standing within biting distance of a T. rex. Following a few workshop sessions to gather the crucial information, Immerse Agency’s team began a wide range of concepts and drafts using a variety of elements involving the ferocity of Victoria. A series of custom concepts for the logo, key art, font, and taglines were built and circulated for live input from the client until the creative team landed on an idea that the entire group loved. Once approved, a full marketing toolkit was assembled that included; a style guide, animated digital ads, billboards, posters, various ad size layouts, a robust website, and multiple video assets. Additionally, video production ranged from short-form social media clips to TV spots to long-form promotional videos, which encompassed a variety of engaging concepts to continue to keep our creative fresh throughout the exhibition run that both the museum and advertising placements employed.
Results
The Arizona Science Center’s world premiere exhibition launched with a fully fleshed out creative package that overtook the Phoenix market.
Results
The Arizona Science Center’s world premiere exhibition launched with a fully fleshed out creative package that overtook the Phoenix market.