THE BIG BOUNCE AMERICA
Driving Earned Media Through National & Local Public Relations
Overview
The Big Bounce America, home of the world record holding ‘World’s Biggest Bounce House,’ contracted with Immerse Agency to handle the PR for their world premiere, inaugural 15-city tour back in 2016. The goal was to garner media exposure locally in each city the tour visited and gain national coverage with the core objective of driving ticket sales. Now, ten years into the partnership, Immerse Agency has supported The Big Bounce America and The Big Bounce Canada in over 600 tour stops, including virtually every media market throughout North America.
Overview
The Big Bounce America, home of the world record holding ‘World’s Biggest Bounce House,’ contracted with Immerse Agency to handle the PR for their world premiere, inaugural 15-city tour back in 2016. The goal was to garner media exposure locally in each city the tour visited and gain national coverage with the core objective of driving ticket sales. Now, ten years into the partnership, Immerse Agency has supported The Big Bounce America and The Big Bounce Canada in over 600 tour stops, including virtually every media market throughout North America.
Services
Immerse Agency collaborated with The Big Bounce America to create a press kit, containing a press release, backgrounders, photos, B-roll, promotional videos, and other essential materials.
We devised a step-by-step public relations strategy, and have fine-tuned it throughout the years to an optimal campaign outreach cadence to maximize press coverage. The Big Bounce America has 3 unique and simultaneous, multi-city tours running each season, resulting in concurrent communication cadences taking place in multiple markets simultaneously. The early and ongoing outreach has a direct impact on pre-sales. We then welcome local media to visit the event and schedule live interviews with the event producers to drive last-minute presale/walk-up business. Each facet of this strategy had a direct, trackable impact on ticket sales. Taking into account the different media landscapes in each market, Immerse Agency views each city on the tour as a separate event, with its own PR timeline. Our approach culminates in local TV stations, radio stations, newspapers, key websites, local blogs, social media influencers, and other key platforms covering the event during each and every stop of the tour.
Services
Immerse Agency collaborated with The Big Bounce America to create a press kit, containing a press release, backgrounders, photos, B-roll, promotional videos, and other essential materials.
We devised a step-by-step public relations strategy, and have fine-tuned it throughout the years to an optimal campaign outreach cadence to maximize press coverage. The Big Bounce America has three unique and simultaneous, multi-city tours running each season, resulting in concurrent communication cadences taking place in multiple markets simultaneously. The early and ongoing outreach has a direct impact on pre-sales. We then welcome local media to visit the event and schedule live interviews with the event producers to drive last-minute presale/walk-up business. Each facet of this strategy had a direct, trackable impact on ticket sales. Taking into account the different media landscapes in each market, Immerse Agency views each city on the tour as a separate event, with its own PR timeline. Our approach culminates in local TV stations, radio stations, newspapers, key websites, local blogs, social media influencers, and other key platforms covering the event during each and every stop of the tour.
Results
We have secured earned media in all states in the continental U.S. and every major city/media market in Canada. The Immerse Agency team has built strong, lasting relationships that result in local and regional coverage year over year with thousands of media stories and hundreds of millions of media impressions. National coverage has included spots and stories on the Today Show, Good Morning America, The Rachel Maddow Show, the Wall Street Journal, and many other national outlets.
Results
We have secured earned media in all states in the continental U.S. and every major city/media market in Canada. The Immerse Agency team has built strong, lasting relationships that result in local and regional coverage year over year with thousands of media stories and hundreds of millions of media impressions. National coverage has included spots and stories on the Today Show, Good Morning America, The Rachel Maddow Show, the Wall Street Journal, and many other national outlets.