NO KID HUNGRY
A Multichannel Media Campaign to Drive Attendance
Overview
The nonprofit institution, No Kid Hungry, produces an annual culinary fundraising event series for a cause called Taste of the Nation. Taste of the Nation’s tour consists of events in key markets across the country, showcasing what each has to offer in exceptional food and drinks, with ticket proceeds benefitting the No Kid Hungry program to fight childhood hunger in America. Immerse Agency has supported No Kid Hungry since 2019 when the agency was hired to drive ticket sales and awareness for the Taste of the Nation event through public relations initiatives. Recent cities have included Washington, D.C., Los Angeles, Chicago, and Houston.
Overview
The nonprofit institution, No Kid Hungry, produces an annual culinary fundraising event series for a cause called Taste of the Nation. Taste of the Nation’s tour consists of events in key markets across the country, showcasing what each has to offer in exceptional food and drinks, with ticket proceeds benefitting the No Kid Hungry program to fight childhood hunger in America. Immerse Agency has supported No Kid Hungry since 2019 when the agency was hired to drive ticket sales and awareness for the Taste of the Nation event through public relations initiatives. Recent cities have included Washington, D.C., Los Angeles, Chicago, and Houston.
Services
During the recent Chicago event, to generate positive awareness and media coverage, Immerse Agency planned and executed a localized public relations program tailored to the Chicago market. This work included developing clear, compelling messaging to support proactive media outreach, building a comprehensive PR timeline, and drafting all press materials such as the press release and media alerts. Immerse Agency created a centralized press toolkit with photos, videos, and supporting assets, along with curated lists of local and regional media contacts across print, broadcast, digital, radio, and online outlets. Our team pitched the media through a tried and true cadence of email and phone outreach, then served as the primary liaison for scheduling and coordinating interviews and related media opportunities for No Kid Hungry representatives, event planners and chef participants. Media coverage was actively monitored using our tracking software, with timely reporting provided to the client throughout the campaign.
Services
During the recent Chicago event, to generate positive awareness and media coverage, Immerse Agency planned and executed a localized public relations program tailored to the Chicago market. This work included developing clear, compelling messaging to support proactive media outreach, building a comprehensive PR timeline, and drafting all press materials such as the press release and media alerts. Immerse Agency created a centralized press toolkit with photos, videos, and supporting assets, along with curated lists of local and regional media contacts across print, broadcast, digital, radio, and online outlets. Our team pitched the media through a tried and true cadence of email and phone outreach, then served as the primary liaison for scheduling and coordinating interviews and related media opportunities for No Kid Hungry representatives, event planners and chef participants. Media coverage was actively monitored using our tracking software, with timely reporting provided to the client throughout the campaign.
Results
Coverage in the Chicago market included on-air, live chef cooking demos, among other TV, radio, and online coverage. This comprehensive market coverage has resulted in sold-out events and invaluable word-of-mouth promotion. For the Taste of the Nation event series, the earned media exposure has boosted brand recognition and established a strong, recurring demand for the event to return to these markets year after year.
Results
Coverage in the Chicago market included on-air, live chef cooking demos, among other TV, radio, and online coverage. This comprehensive market coverage has resulted in sold-out events and invaluable word-of-mouth promotion. For the Taste of the Nation event series, the earned media exposure has boosted brand recognition and established a strong, recurring demand for the event to return to these markets year after year.