JURASSIC WORLD: THE EXHIBITION
End-to-End Digital Campaign Management for Popular Ticketed Attraction
Overview
Immerse Agency was hired to oversee the digital marketing campaign for the Houston engagement of Jurassic World: The Exhibition. This traveling exhibition brings the iconic movie franchise to life through immersive, interactive environments with life-size animatronic dinosaurs.
Overview
Immerse Agency was hired to oversee the digital marketing campaign for the Houston engagement of Jurassic World: The Exhibition. This traveling exhibition brings the iconic movie franchise to life through immersive, interactive environments with life-size animatronic dinosaurs.
Services
Immerse Agency created a thoughtful digital advertising funnel featuring a mix of top-of-funnel tactics to generate awareness and interest; middle funnel tactics to engage interested customers; and lower funnel retargeting with strong-urgency sales tactics to close ticket sales. A series of static photos, animated graphics, and video assets ran across social media platforms, such as Meta and TikTok, Google Ads Suite, YouTube, Hulu, and more advertising platforms to blanket the market. A Spanish language campaign was also set up to target this sector of the local population.
Services
Immerse Agency created a thoughtful digital advertising funnel featuring a mix of top-of-funnel tactics to generate awareness and interest; middle funnel tactics to engage interested customers; and lower funnel retargeting with strong-urgency sales tactics to close ticket sales. A series of static photos, animated graphics, and video assets ran across social media platforms, such as Meta and TikTok, Google Ads Suite, YouTube, Hulu, and more advertising platforms to blanket the market. A Spanish language campaign was also set up to target this sector of the local population.
Results
As a result, the campaign maintained an average 6.7:1 blended platform ROAS, effectively driving ticket sales and attendance from across the Houston market.
Results
As a result, the campaign maintained an average 6.7:1 blended platform ROAS, effectively driving ticket sales and attendance from across the Houston market.