HOUSTON MUSEUM OF NATURAL SCIENCE
Digital Funnel to Achieve Museum Departmental Goals
Overview
Since 2020, Immerse Agency has represented the Houston Museum of Natural Science, running the year-round digital campaign to drive exhibition and event attendance, membership sales, and eCommerce sales. We also participate in regular strategy discussions with their media buying and PR agencies to ensure our timelines and communications are aligned. Prior to 2020, we were deeply involved in a marketing consulting role for a few temporary exhibition engagements that they had brought into the museum.
Overview
Since 2020, Immerse Agency has represented the Houston Museum of Natural Science, running the year-round digital campaign to drive exhibition and event attendance, membership sales, and eCommerce sales. We also participate in regular strategy discussions with their media buying and PR agencies to ensure our timelines and communications are aligned. Prior to 2020, we were deeply involved in a marketing consulting role for a few temporary exhibition engagements that they had brought into the museum.
Services
Overseeing the above-referenced departmental goals, Immerse Agency employs a multi-platform digital campaign, including paid social media ads, display and video ads, paid search, the Google Ads Grant, and at times, additional platforms such as TikTok, Reddit, and more. Our carefully crafted approach is designed to attract interested individuals, guide them through our conversion funnel, and retarget them to ultimately achieve the department’s goal, whether it be a ticket sale, event ticket purchase, or membership purchase. While each department has their own goals and budgets, the campaigns work in tandem to “raise all tides” across the institution, engaging ticket buyers to then become members, to then attend events, to then become donors, and similar goals in the customer lifecycle.
Services
Overseeing the above-referenced departmental goals, Immerse Agency employs a multi-platform digital campaign, including paid social media ads, display and video ads, paid search, the Google Ads Grant, and at times, additional platforms such as TikTok, Reddit, and more. Our carefully crafted approach is designed to attract interested individuals, guide them through our conversion funnel, and retarget them to ultimately achieve the department’s goal, whether it be a ticket sale, event ticket purchase, or membership purchase. While each department has their own goals and budgets, the campaigns work in tandem to “raise all tides” across the institution, engaging ticket buyers to then become members, to then attend events, to then become donors, and similar goals in the customer lifecycle.
Results
We have set and broken attendance records at the museum year-over-year since taking over their overall digital campaign those years ago.
Results
We have set and broken attendance records at the museum year-over-year since taking over their overall digital campaign those years ago.