BOCA RATON MUSEUM OF ART
Executing a Digital Marketing Campaign to Drive Ticket Sales
Overview
Boca Raton Museum of Art was hosting the world premiere exhibition, Machu Picchu and the Golden Empires of Peru. The exhibition features 192 Incan artifacts, including an impressive collection of gold that has never before traveled the world. In addition to being responsible for the entire creative and video package, go-to-market strategy and multi-channel marketing plan, Immerse Agency designed a robust digital marketing funnel to generate interest and drive ticket sales.
Overview
Boca Raton Museum of Art was hosting the world premiere exhibition, Machu Picchu and the Golden Empires of Peru. The exhibition features 192 Incan artifacts, including an impressive collection of gold that has never before traveled the world. In addition to being responsible for the entire creative and video package, go-to-market strategy and multi-channel marketing plan, Immerse Agency designed a robust digital marketing funnel to generate interest and drive ticket sales.
Services
Immerse Agency built a multi-platform digital campaign focused on social media paid ads, display and video ads, Google Ads Grant, paid search, and YouTube, plus a direct display ad buy on a few local affiliate websites. Our strategic approach was devised to qualify interested customers, capture them in our funnel, and retarget them to close the ticket sale. This audience then became the basis for a lookalike audience which repopulated the top of the funnel. Throughout the campaign, new video and static creative assets were introduced with copy/messaging changes to keep the audience engaged over the duration of the exhibition’s time at the museum.
Services
Immerse Agency built a multi-platform digital campaign focused on social media paid ads, display and video ads, Google Ads Grant, paid search, and YouTube, plus a direct display ad buy on a few local affiliate websites. Our strategic approach was devised to qualify interested customers, capture them in our funnel, and retarget them to close the ticket sale. This audience then became the basis for a lookalike audience which repopulated the top of the funnel. Throughout the campaign, new video and static creative assets were introduced with copy/messaging changes to keep the audience engaged over the duration of the exhibition’s time at the museum.
Results
As a result, the campaign sparked the market, driving traffic, interest and sales, highlighted by a digital campaign that generated tens of millions of ad impressions and video views. The campaign sent unprecedented traffic to the museum’s website and interest, not only in the limited-time exhibition, but the museum’s offerings and exhibits as a whole. Machu Picchu and the Golden Empires of Peru was attended by over 100,000 people making it the most successful temporary exhibition that the Boca Raton Museum of Art had ever hosted.
Results
As a result, the campaign sparked the market, driving traffic, interest and sales, highlighted by a digital campaign that generated tens of millions of ad impressions and video views. The campaign sent unprecedented traffic to the museum’s website and interest, not only in the limited-time exhibition, but the museum’s offerings and exhibits as a whole. Machu Picchu and the Golden Empires of Peru was attended by over 100,000 people making it the most successful temporary exhibition that the Boca Raton Museum of Art had ever hosted.