2XTREME MONSTER TRUCKS
Building Digital Marketing Funnel to Drive Ticket Sales for Multicity Tour
Overview
2X Monster Trucks came to Immerse Agency seeking stronger ticket sales and more efficient management of a 45-date national tour in 2025 and continuing into 2026. Ticket sales had become stagnant, and given the high volume of digital campaigns running concurrently for each unique market, 2X Monster Trucks required an expert team to effectively organize and optimize these individual market campaigns.
Overview
2X Monster Trucks came to Immerse Agency seeking stronger ticket sales and more efficient management of a 45-date national tour in 2025 and continuing into 2026. Ticket sales had become stagnant, and given the high volume of digital campaigns running concurrently for each unique market, 2X Monster Trucks required an expert team to effectively organize and optimize these individual market campaigns.
Services
Immerse Agency stepped in to immediately manage and optimize approximately a dozen live digital campaigns running nationwide. Working directly with the ticketing platform, our team exported and analyzed historical ticket sales data to identify performance trends and opportunities for improvement across markets. Using these insights, we developed a cohesive, templated creative strategy that refreshed ad messaging while maintaining consistency at scale. We also restructured the full campaign flighting, from “early bird” on-sale through “final week” urgency, creating a clearer, more effective flow that aligned messaging with purchase intent.
To support smarter decision-making, Immerse Agency built custom reporting that gave 2X Monster Trucks clear visibility into market-by-market performance and year-over-year results. This report gives the collective team a clear snapshot of historical performance and the current campaign trends to allow Immerse Agency to continue steering campaigns in the right direction.
Services
Immerse Agency stepped in to immediately manage and optimize approximately a dozen live digital campaigns running nationwide. Working directly with the ticketing platform, our team exported and analyzed historical ticket sales data to identify performance trends and opportunities for improvement across markets. Using these insights, we developed a cohesive, templated creative strategy that refreshed ad messaging while maintaining consistency at scale. We also restructured the full campaign flighting, from “early bird” on-sale through “final week” urgency, creating a clearer, more effective flow that aligned messaging with purchase intent.
To support smarter decision-making, Immerse Agency built custom reporting that gave 2X Monster Trucks clear visibility into market-by-market performance and year-over-year results. This report gives the collective team a clear snapshot of historical performance and the current campaign trends to allow Immerse Agency to continue steering campaigns in the right direction.
Results
As these optimizations have rolled out, Immerse Agency has drastically increased ticket sales year-over-year, alongside key KPIs, delivering a blended ROAS of 7.5 on this project and a cost per ticket sold of just $4.40 average across the tour.
Results
As these optimizations have rolled out, Immerse Agency has drastically increased ticket sales year-over-year, alongside key KPIs, delivering a blended ROAS of 7.5 on this project and a cost per ticket sold of just $4.40 average across the tour.