THE U.S. SENIOR OPEN
A Multichannel Media Campaign to Drive Attendance
Overview
Immerse Agency was brought on board by the United States Golf Association (USGA) to oversee the digital ad campaign, media buy, creative, and grassroots efforts to maximize ticket sales to the U.S. Senior Open Championship at Saucon Valley Country Club. The campaign maximized reach through the use of Lehigh Valley’s tent pole media outlets and was complemented by an extremely strong in-house digital media campaign. Highlighted by almost two dozen billboards, a coaster campaign, trophy tour, and ad placements on virtually every major radio, newspaper, and TV station, this advertising campaign dominated the local market.
Overview
Immerse Agency was brought on board by the United States Golf Association (USGA) to oversee the digital ad campaign, media buy, creative, and grassroots efforts to maximize ticket sales to the U.S. Senior Open Championship at Saucon Valley Country Club.
The campaign maximized reach through the use of Lehigh Valley’s tent pole media outlets and was complemented by an extremely strong in-house digital media campaign. Highlighted by almost two dozen billboards, a coaster campaign, trophy tour, and ad placements on virtually every major radio, newspaper, and TV station, this advertising campaign dominated the local market.
Services
Immerse Agency executed a thorough media buy over three months consisting of billboards, print ads, thousands of radio spots and TV ads, and digital ads that accounted for over 12 million impressions.
Immerse Agency also designed the key art with fan-focused creative, to highlight the family-friendly experience of attending the tournament. The saturation of the market and strong creative effectively peaked curiosity, drove website traffic and closed the sale. The complement of both traditional and digital media ensured local customers saw our ads where they lived, worked, traveled, and socialized; this is key to a successful campaign.
Services
Immerse Agency executed a thorough media buy over three months consisting of billboards, print ads, thousands of radio spots and TV ads, and digital ads that accounted for over 12 million impressions.
Immerse Agency also designed the key art with fan-focused creative, to highlight the family-friendly experience of attending the tournament. The saturation of the market and strong creative effectively peaked curiosity, drove website traffic and closed the sale. The complement of both traditional and digital media ensured local customers saw our ads where they lived, worked, traveled, and socialized; this is key to a successful campaign.
Results
With a campaign resulting in almost 100 million impressions in just three months, USGA exceeded ticket sales goals for the U.S. Senior Open, making it one of the highest-attended US Senior Open Championships of all time.
Results
With a campaign resulting in almost 100 million impressions in just three months, USGA exceeded ticket sales goals for the U.S. Senior Open, making it one of the highest-attended US Senior Open Championships of all time.