Buffalo Museum of Science
Developing New Communication Channels
The Buffalo Museum of Science was scheduled to launch one of the most popular museum exhibitions traveling the US, Mummies of the World- The largest exhibition of real mummies and related artifacts ever assembled. They had recently closed another blockbuster exhibition which drastically under performed on sales and needed a fresh approach.
Immerse Agency fostered partnerships with some of the largest brands in the region: we sold tickets in Topps Markets, the local supermarket, we offered discounts in the local 7-11, we developed a strategic partnership with the local convention and visitors bureau, a local consortium of hotels and a local chain of restaurants.
We devised and implemented a robust, but cost efficient advertising plan, inclusive of TV, Radio, Billboards/OOH, Print, Digital and Social. We papered the streets with collateral materials; the college campuses with limited time offers; the local restaurants with posters and coupons.
The campaign resulted in over 90,000 people through the door, which far exceeded its expectations and the results of previous exhibits through the door.