Google has a robust suite of digital marketing tools in their Google Ads platform. Getting set up in Google Ads is an important part of any digital marketing strategy, and ultimately a vital step in achieving various revenue and business goals.
Here are Immerse Agency’s 6 Best Practices for Google Ads.
1. Register on Google for Nonprofits
If you’re a non-profit, register for Google for Nonprofits to access free benefits as a non-profit organization. It’s easy to sign up; just have your EIN number, and once approved, you will have access to Google Ads Grant that provides up to $10,000 per month of free search advertising! Learn more in our blog post Digital Marketing Tips for Non-Profits.
2. Use Google Tag Manager
Retargeting visitors of your website typically takes pixels, and those snippets of code ad up! Additionally, they can be a hassle to set up in your website’s code. Enter Google Tag Manager! Google Tag Manager is a ‘container’ that you place once on your website, that serves as a central spot to place all of your website pixels. One big advantage of Google Tag Manager is that the need to edit website code for each pixel is eliminated. Instead, code is edited once to place the container code, and that’s it!
3. Set up a Campaign Funnel
Wide entry, narrow exit! A proper digital marketing campaign introduces many people to your brand, message, and call-to-action, for a low price. At this top part of the funnel, Google Ads has various affordable campaign types that are excellent at generating top-of-funnel interest, including display, video and search ads. Make sure you’re tracking behavior on the ad, so you can retarget those who are engaged further down in the funnel.
4. Create Thoughtful Retargeting Ads
Create retargeting ads via display and YouTube. Google has a great display network and is a one-stop shop for running various retargeting ad types in a single platform. Setting up a retargeting campaign for your audience will ensure they stay engaged in your brand.
5. Use Ad Extensions
Make sure you fill out all of your Google Ads extensions. Extensions are key components of ads on the Google Ads platform, and serve to provide additional insights into your website information. The bottom line can’t be argued with; extensions increase click through rate by 10-15%.
6. Use Google My Business
Don’t forget Google My Business! Setting up Google My Business is integral in potential customers finding your company in search results. It’s free to create a profile, and you can personalize your profile with pertinent company information as well as photos, links and other post content. Google My Business is also a great way to garner reviews!
These are the 6 best practices for setting up Google Ads. Immerse Agency is here for all your digital marketing needs, and we’re a registered Google Partner! Contact us today to discuss your company and marketing goals!
